CHALLENGE
THE STATUS QUO

editia a 15-a
10 octombrie 2018
Hotel Radisson Blu Bucuresti

10 octombrie 2018, Hotel Radisson Blu
08:30 - 09:15

Inregistrarea participantilor si cafea de bun venit

09:15 - 09:30

Deschiderea Conferinței

09:30 - 10:00

Ciprian Dascălu

Economist Șef ING Bank România Macroeconomic outlook
10:00 - 10:25

Bogdan Chirițoiu

Președinte Consiliul Concurenței New regulations in retail and their implications
10:25 - 10:55

Gabriela Luca

Commercial Director, Consumer Panels & Services GfK România Defying gravity in a changing economy
10:55 - 11:45

Pauza de cafea & networking

11:45 - 12:15

Luca de Nard

Managing Director Nielsen Romania The dark side of promotions
12:15 - 12:40

Daniela Costache

Category Planning Sales Activation Manager South Central Europe Mondelez International The storytelling side of trade promotions
12:40 - 13:05

Cătălin Bulbariu

Category Development & Insights Manager Coca-Cola HBC România From census to sensus: How Coca-Cola HBC improved its strategy in reaching consumers
13:05 - 14:15

Pranz în cadrul restaurantului Dacia Felix, parter

14:15 - 14:40

Alin Trnobranschy

Director Național Organizare Vânzări Kaufland România Fine tuning in retail
14:40 - 15:05

Gaëtan Pacton

Vice President - Expansion Director Profi Rom Food Key elements of a fast paced expansion
15:05 - 15:30

Cătălin Samara

Director de Marketing, Digitalizare & IT Carrefour România Omnichannel and the importance of digital transformation in modern retail
15:30 - 16:15

Guest Speaker Vladimir Vulic

Management, Innovation, Social Media Consultant Co-founder of the digital community Digitalizuj.me FMCG & digital transformation: How to stay relevant in a disruptive world
16:15 - 16:30

Inchiderea conferintei & tombola

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