Event’s Agenda

08:30 – 09:15:    Registration/ Welcome Coffee – Radisson, Atlas Room

 09:15 – 09:30:   Conference Opening

 09:30 – 10:00:  Macroeconomic perspective

          Adrian Codirlașu – President CFA România – Macroeconomic Scenarios for 2020

 10:00 – 10:30:  FMCG Industry Status

         Diana Scăunașu – Client Service Manager, GfK Consumer Panels & Services – Growth in a Changing Landscape

 10:30 – 11:20:  Focus on Innovation

                               Cristian Ungureanu – Chief Financial Officer Unilever South Central Europe – The culture of innovation as a modus operandi

                                 Iulia Dobre – East Balkans Snacks Marketing Manager, PepsiCo –  Digital innovation from A to (Gen) Z

 11:20 – 11:50:   Coffee break, networking

 11:50 – 12:45:  The Consumer’s Perspective

         Traian Năstase – Managing Partner, iSense Solutions –  The power to do good vs the consumer’s agenda

         Cristina Miclea – Marketing Director,  Albalact – How do we keep up with the new generations

                               Alina Horgea – Food Transition and Private Label Manager Carrefour România – From the consumer’s needs to practical actions

 13:10 – 14:30:  Lunch at the Dacia Felix restaurant

 14:30 – 15:20:  Growth Paths in FMCG

                                  Iulia Pencea – Managing Director, Nielsen România –  Blurring the Lines Between Categories – a New Growth Path in FMCG?

                                Eliodor Apostolescu – Co-fondator, PhoenixY – Growing in a low price category

 15:20 – 16:00:  GUEST SPEAKER:

          Jon Wright – Head of EMEA Retail Insights, IGD – The balance between innovation and profitability in European retail

 16:00 – 16:15:  Conference closing

         Tombola : prizes for the present attendees in the Conference room:

 1 Smartphone Samsung S10

 1 free pass to Progresiv Conference, 11-13 March 2020, Sinaia