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East Balkans Snacks Marketing Manager
Iulia Dobre holds the position of East Balkans Snacks Marketing Manager at PepsiCo and has 15 years experience in brand coordination, mostly in companies in the FMCG sphere.
Iulia studies Strategic Marketing at the Chartered Institute of Marketing UK and holds an eMBA in Marketing at Sheffield University, based on a Bachelor’s Degree in Marketing Policies, obtained at the Academy of Economic Studies.
She is passionate about marketing because it is a field continuously defined and modeled by new challenges, which need to find innovative solutions. Lately, digital marketing techniques, omnichannel and consumer behavior in the Z generation have aroused interest.