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Dr. Traian Năstase, Managing Partner iSense Solutions, offers a rare research, digital marketing and psycho-social expertise. In his over 14 years spent in research and consultancy, he has worked on the client side, as well as in one of the biggest market research agency. He has a strong digital background, having managed both digital and classic research projects for a great variety of clients: from telecom, banking and insurance, to pharma, media, automotive, retail, social and FMCG.
Traian has a Ph.D. in Sociology, and Master’s degrees in Economical Psychology and Marketing and Business Communication. He is passionate about understanding the modern consumer, and writes about it on his blog, traiannastase.ro.
Presentation summary: Sustainability, concern for the environment, interest in the origin or the way in which the products they buy are obtained are becoming more and more important for the Romanian consumer of today. This trend is advancing rapidly: for example, the percentage of Romanians who recycle has increased by 7% in the last year (58% in 2019 versus 51% in 2018, according to iSense Solutions Modern Trends Tracker). How important is the so-called “social purpose” of the store where Romanians make their purchases? Are consumers pursuing brand campaigns related to this topic, are they influenced by them? At Trade Round Table 2019, we invite you to discuss this topic, after we have heard from consumers.