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Since 2010, Cristina Miclea has been the Marketing Director of Albalact – the leader of the Romanian dairy market and, at present, part of the international group Lactalis.
Cristina coordinates the positioning and development strategies of the company’s brands and products and the implementation of launch and communication campaigns and initiates research projects for consumption habits and attitudes.
She completed successfully the most important and important projects of the company: Zuzu rebranding (2010), Raraul brand launch at national level (2010), launches the most modern milk packaging – plastic container with handle (2014) , the first launch of the Zuzu Stors protein yogurt (2016), the relaunch of the traditional brand Albalact (2016), the development of the Zuzu Dolce dessert portfolio, the launch of the Greek yoghurt portfolio Zuzu Divin (2018), the launch of the Zuzu brand in the BIO category.
Cristina is a graduate of the Faculty of Economic Sciences of the “Babes Bolyai” University of Cluj Napoca, with a specialization in Marketing and has a marketing experience of 20 years, acquired in renowned companies.