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Chief Financial Officer
Unilever South Central Europe
Cristian Ungureanu, CFO of Unilever South-Central Europe, joined the Unilever team in March 2018, initially being responsible for coordinating activities in the region’s mergers and acquisitions. Shortly after, he took over the role of CFO of the region. Since taking office, two notable examples on the Romanian market are the acquisition of Betty Ice and the acquisition of the majority stake in the shareholding of Good People (a company that owns the FruFru and Urban Monkey brands), as well as the acquisition of Denny Ice from Bulgaria. These mark an innovative strategic approach of the group in the region. He has significant experience, having previously held the positions of Financial Director within MOL Romania and General Manager of Bunge Romania.
Presentation summary: When we talk about innovation, we expect the R&D department to come up with a new formula or marketing with a new perspective on the needs we want to address. But first of all, innovation is to understand that the whole business model must evolve with the way of thinking of the company. To innovate means to maintain relevance, which goes beyond the products we deliver and is reflected in the way we operate.