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Starting with February 1, 2019, Iulia Pencea took over the management of Nielsen Romania, the largest market research company in the retail audit segment at local level. From the new position, she plays an important role in continuing the growth of Nielsen’s business in Romania and at the same time, in strengthening the good reputation of the company in terms of quality of services, deliverables and consulting offered to customers.
Iulia Pencea has extensive experience in different industries and research methodologies, working in markets in Eastern Europe and the Middle East, where she has fulfilled a series of strategic roles with growing leadership responsibilities. Between December 2016 – January 2019, Iulia held the position of Consumer Insights Leader for Romania, previously as manager of the team dedicated to a strategic client, regionally coordinated from Nielsen offices in the United Arab Emirates.