Prezentari


Sponsori:

URSUS

Partener media:

IPB

MARKETING


Elena Dionysiou Shopper Insight

Elena Dionysiou, KA Regional Manager, MEMRB


Andreea Lupea Cum sa avem grija de consumatori
Andreea Lupea, Operations Director, real,- hypermarket Romania


Ion Solomon Povestea de succes a unui rebranding

Ion Soloman, Administrator, reteaua de magazine Ethos


Tiberiu Danetiu Marketingul in relatia cu furnizorii

Tiberiu Danetiu, Marketing Director, Auchan


Afrodita Blasius Strategie de marca si comunicare integrata
Afrodita Blasius, Managing Partner, Bridge Communication

COMUNICARE IN-STORE


Mona Opran Shopper Marketing: la ce ne ajuta si cum putem initia procesul
Mona Opran, Managing Director, Saatchi&Saatchi X


Ivan Gadze Managementul spatiului si al categoriei – o abordare din perspectiva consumatorului
Ivan Gadze, Manager Retail Services Adriatics, Bulgaria and Romania, ACNielsen


Cristofor Iosub Trade marketing - Integrarea mediilor digitale de comunicare
Cristofor Iosub, Deputy Managing Director, 141 worldwide

VANZARI


Cosmin Alexandru Cine pe cine vinde?

Cosmin Alexandru, Managing Partner, Brandivia


Anca Vizireanu Negocierile anuale pentru 2007
Dr. Anca Vizireanu, Director Cumparari si Merchandising Food, real,- hypermarket Romania


Andi Dumitrescu Geomarketing. Made in GfK

Andi Dumitrescu, Managing Director, GfK